Ep 10: Sales in a Sophisticated Marketplace with Sam Morton

Discover how to do storytelling and marketing in a way that not only gets results, but that is deceptively simple and feels GOOD.

This is just one of the many messages I walked away with recently when I sat down for a conversation with Sales Architect, Sam Morton.

And you can listen to all the gems on the latest episode of the Choosing Ease Podcast.

I’ve had the pleasure of working closely with Sam over the years during deep dives into storytelling and messaging, so I was really grateful to have the opportunity to have him as a guest on the podcast so he could share some of his wisdom with you.

On this episode, we covered:

• How his background as a multiskilled musician translates in the business world … specifically in relation to storytelling and sales.
• The difference between the masculine and feminine forms of sales (i.e. direct response versus storytelling) … and how the most effective sales funnels are the ones that find a holistic balance between both schools of thought.
• Why specificity and simplicity in your messaging is so important to getting through to your ideal clients and getting them to take confident action — especially if you want to have consistent high-figure months.
• The 3 different types of stories that can help unlock the essence of your brand so that people resonate deeply with you, feel like you get them, and want to know more about not only you, but how they can work with you.
• The authentic discovery-based way you can help people come to a buying decision without feeling salesy or pushy.
• The journaling activity you can do to determine your first hire so you can free up your time and energy to other aspects of running and growing your business.

Tune in to listen to the full conversation!

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